Social Media for Business #WhyThough?
Social Media for Business? What’s the big deal?
Today, social media for business is as important as telephones and fax machines were before emails were an option. In fact, it’s arguably even more crucial. Why? Because the potential reach of social media has no boundaries. I mean, if we’re throwing Skype into the mix, the boundaries don’t even limit to planet Earth as evidenced by video calls from the International Space Station.
Even when we scale it back (we’ll go ahead and assume that your potential client base is still situated on the globe – for now) social media has the power to instantly connect and engage at the push of a button. The world is at your fingertips. We think the question really is, why is connecting in this way so successful?
The answer is in the diversity through which we can target our audience. It is no longer a case of turning out text and maybe an image or two. Nor is it simply a matter of faceless cold calling, particularly now with GDPR legislation in place. Social media encompasses a vast amount of methods through which to engage: Images, videos, music, professional and personal profiles, links to documentation, downloads, connections to your website or online shop, and so on.
#Hashtags #Selfies #Vlogs #Socialise #GoViral
It’s all about vibrancy, personality, and originality – and your options are endless. Professionalism no longer means being dry and strictly formal in your approach. In fact, injecting character, humour and sincerity can do more for your message than stock images of suits and graphs because you aren’t targeting suits and graphs, you’re targeting people.
Don’t be Afraid to ‘Do You’
Thinking outside of the box is what social media is all about and letting the personality of your business shine through reminds your customers that there is a face, a heart and a mind behind the service. This approachability allows customers to better connect, empathise and engage.
In other words, you can grab your customers in the most unusual ways while remaining professional and on-message. So, be a sneezing giraffe, be a video about laughter yoga or howling puppies, be absolutely anything you imagine will attract the right attention for your business. But essentially, be active on social media.
Zenos can manage your social media for you. Give us a call and ask us how. Today, we’re a sand-sculptured gorilla taking a selfie on a smartphone. #BeOriginal #SocialMediaManagement #CallNow
You can read more about Zenos’ Social Media Management services here.