Category Archive: 'Advice' :

Alongside cyber security, the need to protect personal data and implement IT solutions to prevent breaches, marketeers will be thinking about the best way to use their budget in light of restrictions on using personal data post-GDPR. After 25 May 2018 all businesses will need either consent (which can be withdrawn) or a legitimate reason […] View

Highly targeted marketing campaigns will be far more successful than a generic message sent to thousands of recipients. Here we explore how you can create highly targeted marketing campaigns to reach the customers you are currently missing. Divide and conquer If you have a business email marketing list filled with thousands of names, it may […] View

Writing company emails to customers can be a soul destroying, thankless task. You spend a long time crafting the perfect message, only to look at the stats and discover that a mere fraction of the people you sent it to are actually opening it. Yet before you lose hope, remember that the customers you’re addressing […] View